What are ‘cookies’?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. By remembering your preferences, cookies let you navigate between pages more efficiently and generally improve your user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests. The cookies used on this website have been categorized based on the categories found in the ICC UK Cookie guide. You can find more information about cookies at: www.allaboutcookies.org and www.youronlinechoices.eu

How does UGOS use cookies?

A visit to a page on ugos.co.uk may generate the following types of cookies:

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website (for instance your account data). Without these cookies, we cannot provide you with services you may ask for, like saving a trip basket or remembering login details

Examples include:

  • Remembering previous actions (e.g. entered text) when navigating back to a page in the same session
  • Managing and passing security tokens to different services within the website to identify your status (e.g. logged in or not)
  • Maintaining tokens for the implementation of secure areas of the website

Performance Cookies

  • These cookies collect information about how you use the website; for instance which pages/ offers you go to most often, how our search advertising is performing, and if you get error messages from web pages. These cookies don’t collect information that personally identifies you. Rather, all information these cookies collect is aggregated/ anonymous and is only used to improve how the website works
  • These may be first party (i.e. served by UGOS), or third party (for instance, Google Analytics, Efficient Frontier)

Examples include:

  • Web analytics—Used for managing the performance and design of UGOS Website. These cookies can be third-party cookies but the information will be for the exclusive use of UGOS
  • Affiliate tracking—Used to let affiliates know that a visitor to UGOS Website visited a partner site some time later and if that visit resulted in the use or purchase of a product or service, including details of the product and service purchased. Affiliate tracking cookies allow the affiliate to improve the effectiveness of their site
  • Error management— this is used to measure errors presented on the UGOS Website. Typically this would be to support service improvement or complaint management and would generally be closely linked with web analytics
  • Testing designs—this is used to test variations of design, typically using A/B or multivariate testing, in order to ensure that UGOS Website maintains a consistent look and feel for the user in the current and subsequent sessions

Performance Cookies within email

  • Emails sent by UGOS may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to users or to query whether users who do not open our emails wish to continue receiving them

Functionality Cookies

  • These cookies allow UGOS website to remember choices you make (such as the region you are in or your ‘home city’ selection) and provide enhanced, more personal features. For instance, we may be able to provide you with local deals by storing in a cookie the region in which you are currently located (which we may detect from your IP address, or may base on your ‘home city’ selection)
  • These cookies may also be used to provide services you have asked for such as offers to a cinema. The information these cookies collect may be anonymous and they cannot track your browsing activity on other websites

Examples include:

  • Remembering a choice such as not to be asked again to take a survey
  • Tracking referrals
  • Detecting if a service or functionality has already been offered (for instance, if you have visited UGOS website from that device and browser before, or not)
  • Providing information to allow an optional service to function
  • Fulfilling a request by the user such as sharing a link to a deal

Examples of Third Party Functionality Cookies include:


  • We offer you the option to ‘share’ a deal, via Facebook, to your Facebook account. If you select these options, Facebook cookies will be set on your device from the UGOS Website, and this will be subject to Facebook’s own Privacy Policy. If you prefer no Facebook cookies to be set on your browser from the UGOS Website, then you can choose not to share deals via Facebook


  • If you hit the Tweet button on a deal page, a Twitter cookie will set on your device which will allow you to Tweet directly if you are already logged in to Twitter. The Twitter cookie will be subject to Twitter’s own Privacy Policy


  • We have embedded Vimeo videos on our Website. Vimeo may set cookies on your device, and this will be subject to Vimeo’s own Privacy Policy

Targeting Cookies & Advertising Cookies

  • We and our trusted advertising partners use these cookies to deliver online ads which are relevant to you and your preferred interests. We also use these cookies to limit whether or how often you will see an online ad as well as help measure the effectiveness of online ad campaigns. These cookies are usually placed by advertising networks with our permission. The cookies remember that you have visited a website and this information is shared with other organizations such as advertisers
  • UGOS partners with certain carefully chosen third party advertising networks, such as Adobe, Criteo, MediaMath, DoubleClick by Google, or Yahoo Yield Manager, to target online advertising to people who have, or have not, interacted with our site. For instance, if you have viewed a deal on UGOS but have not redeemed it, we may target an advertisement for that deal to you when you are visiting another website – this is known as ‘remarketing’ or ‘retargeting’. Or, if you have visited our website in the past but we wish to target an online advertising campaign only to users who have never visited our website before, we may ‘suppress’ you from that campaign
  • These third party advertising networks use their own cookies and have their own privacy policies. UGOS will only work with reputable advertising networks which comply with applicable privacy laws

You can opt out of most major third party advertising networks at the following websites:

Some Ad networks will operate in European countries but not participate in the UK, France and/or Ireland schemes listed above – any person no matter which country you are based in can visit the US site listed above to exercise opt-out choices

How do I turn cookies off?

It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website.

However, if you reject some or all cookies, particularly Functionality and Strictly Necessary cookies, the UGOS website may not function as you wish it to. For example, we cannot tell if you are logged in without using cookies, so you would not be able to buy or share deals.

All major browsers allow you to change your cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the links below may be helpful. Otherwise, you should use the ‘Help’ option in your browser for more details.

How to enable and disable cookies using your browser

Browser: Google Chrome

  • Click the wrench icon on the browser toolbar
  • Select Settings
  • Click ‘Show advanced settings’
  • In the “Privacy” section, click the ‘Content settings’ button
  • To enable cookies in the “Cookies” section, pick ‘Allow local data to be set’, this will enable both first-party and third-party cookies. To allow only first-party cookies pick ‘Block all third-party cookies without exception’
  • To disable cookies, in the “Cookies” section, pick ‘Block sites from setting any data’

Note there are various levels of cookie enablement and disablement in Chrome. For more information on other cookie settings offered in Chrome, refer to the following page from Google: http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647

Browser: Microsoft Internet Explorer 8.0, 9.0, 10.0

  • Click on ‘Tools’ at the top of your browser window and select ‘Internet Options’
  • In the options window navigate to the ‘Privacy’ tab
  • To enable cookies: Set the slider to ‘Medium’ or below
  • To disable cookies: Move the slider to the top to block all cookies

Note there are various levels of cookie enablement and disablement in Explorer. For more information on other cookie settings offered in Internet Explorer, refer to the following page from Microsoft: http://windows.microsoft.com/en-US/internet-explorer/delete-manage-cookies#ie=ie-10

Browser: Mozilla Firefox

  • Click on ‘Tools’ at the browser menu and select ‘Options’
  • Select the Privacy panel
  • To enable cookies: Check ‘Accept cookies for sites’
  • To disable cookies: Uncheck ‘Accept cookies for sites’

Note there are various levels of cookie enablement and disablement in Firefox. For more information, refer to the following page from Mozilla:http://support.mozilla.org/en-US/kb/Enabling%20and%20disabling%20cookies

Browser: Opera

  • Click on ‘Setting’ at the browser menu and select ‘Settings’
  • Select ‘Quick Preferences’
  • To enable cookies: check “Enable Cookies”
  • To disable cookies: uncheck “Enable Cookies”

Note there are various levels of cookie enablement and disablement in Opera. For more information on other cookie settings offered in Opera, refer to the following page from Opera Software:http://www.opera.com/browser/tutorials/security/privacy/

Browser: Safari on OSX

  • Click on ‘Safari’  at the menu bar and select the ‘Preferences’ option
  • Click on ‘Security’
  • To enable cookies: In the ‘Accept cookies’ section select ‘Only from site you navigate to’
  • To disable cookies: In the ‘Accept cookies’ section select ‘Never’
  • Note there are various levels of cookie enablement and disablement in Safari. For more information on other cookie settings offered in Safari, refer to the following page from Apple: http://support.apple.com/kb/PH11913

All other browsers

  • Please look for a “help” function in the browser or contact the browser provider
  • If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices site
  • Please bear in mind that there are many more networks listed on this site than those which set cookies from the UGOS Website

Useful links


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